We modelled SGD 45-75M for a Singapore bank’s group head of technology before the first meeting.

A global IT services firm was preparing to pitch managed multi-cloud and ITSM operations to a Singapore-headquartered regional bank’s group head of technology, against a published 10 percent operational cost reduction mandate. We modelled SGD 45 to 75 million of five-year value across two workstreams, mapped the seller’s offer to five named strategic priorities including a 19-country standardisation push and a SGD 500M tech-centre opening, and structured a 24-month implementation that aligned with the buyer’s existing AI partnership. Most useful for IT services and managed cloud sellers pitching mid-to-large APAC banks under stated cost-discipline programmes.

Six things the brief carries into the room.

1. 01 The buyer’s five published strategic priorities, ranked by executive attention and capital intensity, with the cost-reduction mandate at the top.
2. 02 The seller’s two workstreams mapped one-to-one to those priorities, with each pairing anchored to a specific buyer initiative and a verifiable seller capability.
3. 03 A four-category five-year financial model in local currency, with named ranges and clear basis lines for every figure.
4. 04 A 24-month phased rollout roadmap in four phases, sized to align with the buyer’s M&A integration timeline and tech-centre opening.
5. 05 Why-us positioning tuned against the buyer’s existing AI transformation incumbent, framed alongside not against.
6. 06 A six-line differentiator register, each line tied to a verifiable certification, geography or partner status.

Send it to a colleague whose deal looks like this.