We mapped a founder-led three-person buying centre and curated a 200-title pilot before the first meeting.

A global content-licensing platform was preparing to pitch Content-as-a-Service to a founder-led romance streaming service: nine employees, USD 11 million annual revenue, USD 31.4 million raised across founder-led funding rounds, and 100,000-plus subscribers concentrated almost entirely in the United States. We mapped the three-person buying centre persona by persona, curated a 200-title pilot across five diversity-led content tiers, modelled USD 4.17 million of three-year financial impact across five impact lines, and structured a six-phase engagement sized to close in six to eight weeks.

Six things the brief carries into the room.

1. 01 A three-persona founder-led buying-centre map: champion (Director of Development), economic buyer (Founder-CEO), influencer (Head of Marketing). What each cares about, what keeps them up at night, predictable objections, and the engagement move that wins each one.
2. 02 A 200-title curated pilot organised across five diversity-led content tiers (537 core romance · 693 erotic thriller · 404 Black Cinema · 223 LGBTQ+ · 242 short-form) mapped against the buyer’s published audience taxonomy.
3. 03 A six-phase engagement sequence sized to a nine-FTE operation, with target persona, objective and named deliverable for each phase, closing in six to eight weeks to pilot.
4. 04 A five-line three-year financial-impact model in the buyer’s currency at the buyer’s actual revenue scale: library savings, staff productivity recovered, international subscriber uplift, FAST channel revenue, content waste reduction.
5. 05 A per-persona framing register: pain-led for the champion, growth-led for the founder, marketing-led for the influencer. Three different pitches, one engagement, in the right order.
6. 06 A predictable-objections register for each persona, with pre-empted responses for each one. Including the founder’s “we are a production company, not a content aggregator” reflex.

Send it to a colleague whose deal looks like this.