We curated a 75-title pilot for a Nasdaq-listed indie-cinema streaming group before the first meeting.

A pre-meeting curated pilot and dual-track buying-centre map for a global content-licensing platform pitching Content-as-a-Service into a Nasdaq-listed independent-cinema streaming and distribution group with USD 2 million cash on hand and ten-plus streaming brands to feed.

The brief in 99 words.

A global content-licensing platform was preparing to pitch Content-as-a-Service to a Nasdaq-listed indie-cinema streaming and distribution group with USD 2 million cash on hand, ten-plus streaming brands to feed, and a 14-film theatrical pipeline already pulling the team in another direction. We mapped a six-persona dual-track buying centre (editorial validation through one President, commercial sign-off through another), curated a 75-title pilot split across three streaming brands and eight programming themes, modelled a ten-times lower upfront cost than traditional licensing, and structured a four-phase ten-week engagement ending in a 90-day pilot under one master agreement.

What is inside

Six things the brief carries into the room.

01 A six-persona dual-track buying-centre map: operational champion, editorial champion, economic buyer, theatrical influencer, tech gatekeeper, final approver. Role in deal, what each one needs, the engagement move that opens the door, and the trap to avoid.
02 A 75-title curated pilot recommendation split across three streaming brands (40 for the flagship arthouse brand, 20 for horror, 15 for FAST) and organised into eight programming themes.
03 Eight named programming themes the editorial champion can build editorial publication content around, anchored by an eight-title American independent director retrospective.
04 A four-phase ten-week engagement sequence routed across two approval tracks (editorial first, commercial second), ending in a 90-day pilot under one master agreement.
05 A per-persona financial argument register: portfolio economics for the economic buyer, pipeline efficiency for the navigator, curation economics for the editorial champion.
06 A five-objection register with pre-empted responses for each named persona, plus a risk-comparison table covering traditional licensing against Content-as-a-Service across six categories.

Most useful for

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Industries

Independent-cinema streaming and distribution·Content licensing and CaaS·FAST channel operators·Curated arthouse streaming

Buyer roles

VP Acquisitions·Head of Acquisitions·Chief Content Officer·President of a streaming-and-distribution group·Chief Strategy Officer at a public micro-cap streaming group

Buying context

Public micro-cap or mid-cap streaming group with a multi-brand portfolio·Published cash constraint or capex cap that rules out traditional minimum-guarantee licensing·Buying centre split into editorial and commercial approval tracks·Recently restructured or recently appointed acquisitions function·Named editorial publication and an editorial champion whose endorsement converts the seller from vendor to partner·Sellers competing on capital efficiency and rotation flexibility rather than catalogue depth alone

The numbers

Curated & modelled

What the brief identified before the seller wrote the first email. Not what was sold. Each comes with its working.

6 / 2

Mapped

personas across two approval tracks

Editorial track (President of the flagship arthouse brand) and commercial track (Group President and CSO). Plus a navigator, an influencer, a tech gatekeeper and a final approver. Each with role in deal, what they need, the engagement move that opens the door, and the trap to avoid.

75 / 8

Curated

titles in the recommended pilot, organised across eight programming themes

40 for the flagship arthouse brand · 20 for the horror streaming brand · 15 for the FAST channel suite. Roughly 115 content hours in total under one master agreement.

USD 144K

Modelled

annual saving on a 200-hour content scenario, at one-tenth the upfront cost of traditional licensing

Industry-benchmark traditional licensing at roughly USD 800 per hour for indie streaming content (200 hours = USD 160,000) against the seller’s published CaaS pricing at one-tenth the upfront cost (USD 16,000). Hidden savings stack on top: per-title legal costs eliminated under one master agreement (USD 400K-1M at 200-title scale), zero revenue share keeps 100 percent of margin.

4 / 10

Designed

phases over weeks, ending in a 90-day pilot under one master agreement

Phase 1 discovery and entry through the operational champion (weeks 1-2). Phase 2 editorial validation through the President of the flagship arthouse brand (weeks 2-4). Phase 3 commercial business case through the Group President and CSO (weeks 4-6). Phase 4 technical validation and a five-title test ingestion (weeks 6-10). Pilot scope 50-100 titles across two to three streaming brands for 90 days.

Full per-persona engagement moves, the 75-title curated list, basis lines and source citations in the gated brief.

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What lands in your inbox. An 11-page PDF of the full pre-meeting curated-pilot and dual-track buying-centre brief. From contact@itspersonal.sg. Within five minutes. No sequence. No drip.